Brand Identity Basics to Get Your Business Started Today
Research and Discovery
Review Your Answers to Our Questionnaire
We’ll send you a comprehensive branding questionnaire to ask about your key objectives, brand personality preferences, competition, target customers, and much more.
30-Minute Interview with You
After reviewing your questionnaire answers, we’ll schedule a conversation to clarify answers and dive further into understanding the essence of the brand you envision.
Once we’ve reviewed your questionnaire and received clarification, we’ll create a creative brief document summarizing our findings and outlining our intentions for beginning the verbal and visual brand identity elements.
Verbal Identity Elements (Writing)
A tagline or slogan is a catchphrase or small group of words that are combined in a special way to identify a product or company. It’s a key brand message that is memorable to consumers. The challenge is creating a tagline that is creative, compelling, and succinct. We’ll develop a tagline that does all that.
Boilerplate Statement/About Description
The boilerplate statement is a well-crafted description of your business that can be used in many different applications, including your website, brochures, press releases, social media pages, etc.
This statement is one – two paragraphs long.
Unique Selling Proposition (USP)/Differentiation
Your USP is a key component of any branding or marketing strategy and should not be overlooked. While it’s easy for consumers to see how you’re similar to your competition, your USP distinguishes you from the competition and states how you serve their needs better.
The USP is two – four sentences long.
Up to 5 Product or Service Descriptions
Clear, informative descriptions of your products or services that speak to your target audience are necessary for business success. We’ll write up to five descriptions to define in clear terms their features, explain key benefits, and provide other essential information that consumers consider before making purchasing decisions.
Visual Identity Elements (Design)
Full Color Palette
We will work with you, based on your creative brief, to select appropriate colors that reflect your brand’s personality and tone. Primary colors that will be used in your logo and secondary or support colors will be established and defined.
Your full color palette will include two – five primary and secondary colors, with additional familial hues, defined in RGB, HEX, and CMYK color values.
Font styles will also be chosen that reflect your brand’s essence. We will work with you to select font styles and recommend several fonts to be used to develop your logo and on marketing materials.
Costs for any commercial font licenses selected will be quoted and billed separately.
Up to four rounds of revisions to one concept of your choice
Final logo design in jpg, eps, and png file formats
Final logo design in print (CMYK, 300dpi) and web (RGB, 72dpi) versions
Business Card Design
Despite the nature of your business and how much you’ll use the internet to market your products or services, you’ll always need business cards for project pitches, networking events, and chance meetings. Maybe you’re starting your business one step at a time and don’t have a website yet. Either way, your business card is essential.
One initial design
Up to four rounds of revisions
Final design provided in print-ready PDF file
To create your brand guide, we’ll update your creative brief to include all verbal and visual brand identity elements, along with your business card design and create an all-inclusive PDF document. Your brand guide will serve as the foundation for all future branding and marketing strategy and initiatives – or the jump-off point for continuing to develop a more comprehensive brand identity.