The Florida Coalition for the Homeless (FCH) needed a website that reflected their longstanding history of helping the state’s homeless. At the project’s onset, their existing site was exceedingly outdated, visually uninspired, and lacking copy that accurately reflected the current state of FCH and its services. We created a brand new site with responsive, modern design that enhanced functionality and aesthetic appeal. During this process, we identified and created visual brand elements that can be used in future marketing efforts.
We also developed fresh copy to educate visitors about the state’s homeless problem and encourage service providers who work with the homeless to connect with FCH and other organizations.
In addition to providing up-to-date information and valuable resources about this critical issue, the new content also expressed FCH’s core values through consistent messaging that compelled action. Combining digital strategy, contemporary design, and educational copy, the final result was a website that conveyed FCH’s credibility and contributions.