At the time of our engagement with Focus On You Strategy, the company consisted of an individual business coach who needed help with personal branding. Our involvement was requested by another company who specialized in copywriting; they needed our help to capture the client’s personality and create visual elements that would represent her new brand.
Through our initial discovery process, we gained valuable insight into the client’s personality, ideal clients, and distinctive coaching style. To bring her brand to life, we selected hand-drawn typography, a cheerful orange brand color, and created a sketched style logo and other graphics to reflect her upbeat personality and showcase her unique “whiteboard strategy” coaching program. Additionally, we identified a photography style and worked with a photographer to create a shot list of photos for the website development project and for use in future marketing materials.